Benjamin Franklin summarized it all when he said: “Failing to plan is planning to fail.”
Having a well thought-out business plan will help you
Budget your time and money
Stay on track toward your personal and financial goals throughout the year
Measure your successes
In this video (recorded as part of Building Foundations, our New Agent Learning Series), Rebecca Mann (Regional Sales Director for York County Maine) walks us through the worksheet and how to arrive at the figures needed for your own business plan.
Business Planning Spreadsheet
Click here and make sure you save a copy and/or download before starting to put in your own information: https://docs.google.com/spreadsheets/d/1RWN6tH9_mxf4wHXF5EtC54Mclvi0MyKgAKpqbHD2RGA/edit?usp=sharing
Add Community Calendars to Your Agent Website
Real estate is all about being local, and you are the expert in your local community. Show that you have your finger on the pulse of your town with a custom page on your website that lists out all of the local happenings.
The Masiello Group has partnered with a company called Burbio to compile a comprehensive list of the local happenings in your market that you can showcase on your website. It requires just a little bit of set up, but once you set it up, it will automatically update with all the latest events from your local chamber of commerce, town sites, and others.
This quick video shows you how to create this custom page on your website, and you can always contact your Business Support Specialists and the Marketing Team for assistance.
Step Two – Copy this Authentication Token (this looks like alphabet soup, but you will need this in the next step. Make sure you capture the whole thing): eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1c2VyX2lkIjo4MTUzOX0.kdb2_l6aUUFMOO1x5TNMTJ4yWHILVkQuII5A3-Qjs-E
Step Three: Create a custom page on your website:
This video shows you how:
Step Four: use one of the social media graphics we've created for you to post on your social media pages, linking back to this new page on your website. Click here to find the graphics, and watch the video below for instructions.
July 14, 2021
Missed TMG LIVE this morning?
Check out today's installment below, or visit our ,Youtube channel for this and other TMG Live events!
A special thank you to Tom McDonough, Joan Tyrell and Mark McKeon for today's presentation.
AND DON'T FORGET TWO WEEKS FROM TODAY:
Part 2: Final Steps on the Road to Close – Wednesday, July 28, 9am
In part 2, Amie Nickel, Esq. of Great East Title, and Sharon Fish from Great East Insurance will walk you through home inspection issues that could be red flags for the carrier and how you can ensure title issues are brought to the forefront very early in the transaction.
During this session, you will learn:
· When to offer Fast Track Title.
· How to manage seller title issues.
· How to avoid common contract errors.
· What to look for during home inspection to avoid problems with the carrier.
· Preparing your client's expectation for home replacement values.
In case you've missed it, here's the most recent installment of Mindful Monday - Potential
MARK YOUR CALENDAR!
Don't miss the next installment of Mindful Monday - Letting Go - July19th at 9am!
Never be too busy to learn something new!
Check out the numerous learning sessions coming up in the Greenhouse:
The CE Shop's award-winning real estate education has everything you need to fulfill your CE requirements! Visit reiofne.theceshop.com and enter promo code CURRENT to save 30% on all CE courses this month.
Shine on social media with Canva Templates
Get hyper-local and shine on social media using these templates.
Each month we will share a set of social posts that will be specific to the following month. Each Canva file will include:
Graphics suitable for Facebook & Instagram
Caption ideas
Relevant hashtags
All you need to do is fill in the blanks with your local content (e.g. featured local restaurant). If you have been looking for a way to get more social – in a way that resonates with your market, this will get you started with minimal time and effort. Spend a few hours each month localizing the content and scheduling the posts. Two hours of prep equals a month’s worth of social content!
For instruction on how to use and modify these social media Canva templates, check out the video below:
We've extended the deadline until Sunday August 22.
It’s time to submit your listings for consideration for the next issue of The Distinctive Life magazine. Our digital publication showcases beautifully curated luxury editorial content and pages of Distinctive Collection listings from the BHGRE® network. This next issue will go live in September.
Please note that in order to be considered, listing submissions must be filled out completely and accurately, and must include high-res photography. Your listings must be marked & approved as DC in dash. Listings must also appear on our Distinctive Collection website- www.bhgrecollection.com to be considered, and you must include the bhgrecollection.com listing URL in the submission form.
Please click here to submit your listing. Let me know if you have any questions or problems. Thanks!
Announcing our Top Teammates for the month of July, congratulations to each of you!
Click here to download the entire list:
MARK YOUR CALENDAR!
TMG Live - Wednesday August 25th - 9AM
Work smarter not harder with ZipForms
Presented by: Michelle Ridley, Sales Director
Are you spending more time than you need to when working in ZipForms? There are a number of time saving steps that you should be taking advantage of starting today. Join us as Michelle Ridley, Regional Sales Director, Mid-Coast show us how to save time and work smarter.
Just a few of the areas she will cover along with other tips:
Create templates
Closing out transactions
MLS Connect
Faxing
Marketing Office Hours
Need some 1-on-1 marketing support? Want to bounce ideas off someone? Need help honing your marketing plan or message? Want to learn the best way to use a tool?
We are now offering 1v1 marketing coaching sessions. Click a link below to book time with Lorraine or Kristen!
In honor of Back to School Month we've made something that will make your back to school season a bit easier. Check out our "Back to School" spotify playlist:
The next playlist is coming soon! Don't forget to click the 'heart' to save the playlist to your library and make sure you follow BHGRE The Masiello Group so you won't miss future playlists!
Go Paperless This Back To School Season!
One of the advantages of living in New England is the many colleges and universities that serve the region. Going paperless will bring some benefits to the education process. While a child may not require the sophisticated technology of the adult student, more and more elementary and high schools are also adopting paperless systems for the benefit of the teachers, students, and of course, the planet. Click HERE for a few reasons why you may find this to be a great option for your home.
Don't forget to share this article on your social media pages!
Each month we will share a set of social posts that will be specific to the following month. Each Canva file will include:
Graphics suitable for Facebook & Instagram
Caption ideas
Relevant hashtags
All you need to do is fill in the blanks with your local content (e.g. featured local restaurant). If you have been looking for a way to get more social – in a way that resonates with your market, this will get you started with minimal time and effort. Spend a few hours each month localizing the content and scheduling the posts. Two hours of prep equals a month’s worth of social content!
For instruction on social media Canva templates, check out the video below:
It’s time for you to prioritize a quality education that will help you achieve your career goals while maintaining your license.
Give your career a boost from the comfort of your home with industry-leading Continuing Education courses that combine the convenience of online learning with state-by-state regulatory requirements. Enroll today to save 30% on all Continuing Education this month when you visit reiofne.theceshop.com and use the promo code BACKTOSCHOOL at checkout.
August 11, 2021
Were you unable to attend TMG LIVE?
Catch the latest installment, "Building Your Brand Within an Iconic Brand" below!
Presented by Kristen Diamond, Chief Marketing Officer.
Need some 1-on-1 marketing support? Want to bounce ideas off someone? Need help honing your marketing plan or message? Want to learn the best way to use a tool?
We are now offering 1v1 marketing coaching sessions. Click a link below to book time with Lorraine or Kristen!
Each month we will share a set of social posts that will be specific to the following month. Each Canva file will include:
Graphics suitable for Facebook & Instagram
Caption ideas
Relevant hashtags
All you need to do is fill in the blanks with your local content (e.g. featured local restaurant). If you have been looking for a way to get more social – in a way that resonates with your market, this will get you started with minimal time and effort. Spend a few hours each month localizing the content and scheduling the posts. Two hours of prep equals a month’s worth of social content!
For instruction on social media Canva templates, check out the video below:
Which means back to school season is right around the corner. We all dread it, so we've made something that will make your back to school shopping and organizing a little easier. Check out our Back to School spotify playlist:
Don't forget to click the 'heart' to save the playlist to your library and make sure you follow BHGRE The Masiello Group so you won't miss future playlists!
Books Set in New England
To help celebrate Back to School Month we're focusing on the wonderful world of books set in New England!
With its incomparable natural beauty and impressive historical legacy, New England is a great backdrop for a wide range of literary genres, from young adult series to mysteries and thrillers. Click HERE for look at some top books set in New England.
Like, share, comment & save...
Don't forget to visit and subscribe to our YouTube channel for #RealEstate updates, company news, design & décor inspiration and much more! #ExpectBetter
It’s time for you to prioritize a quality education that will help you achieve your career goals while maintaining your license.
Give your career a boost from the comfort of your home with industry-leading Continuing Education courses that combine the convenience of online learning with state-by-state regulatory requirements. Enroll today to save 30% on all Continuing Education this month when you visit reiofne.theceshop.com and use the promo code BACKTOSCHOOL at checkout.
August 4, 2021
MARK YOUR CALENDAR!
Building YOUR Brand within an Iconic Brand
Presented by Kristen Diamond, nChief Marketing Officer
Wednesday, August 11, 2021n9:00 am
Is your branding reflective of who you are and your business? Have you thought about your business as a brand - in its entirety?
When we talk about branding, we're talking about the look and feel of your business. From your website to social media to your direct mail to your newsletters. Essentially, everything you send out for public consumption and how you show up. Your brand is important - your brand matters.
In this TMG Live you will learn steps to building your OWN brand within an iconic national brand.
Some takeaways you will learn:
How to define your brand & market
Strategies to activating your brand
Benefits from and a glimpse into how to be hyper-local
Your brand on point will amplify your business and develop new clients.
The Distinctive Life is the BHGRE® brand’s exclusive quarterly digital lifestyle publication, covering topics such as travel, interior design, and luxury lifestyle content. It also features Distinctive Collection listings from across the network!
To view the issue, click here. Be sure to share it with your sphere, on social and via email with your clients, friends, and family.
To order in Xpressdocs click HERE where you can customize and print high-quality copies to give your clients, use in your local marketing, or bring to listing presentations!
Craving more luxury content? The Luxury Blog offers even more interior design, gourmet cuisines and life & leisure content. Make sure to share The Distinctive Life and Luxury Blog content to your social feed by leveraging the BHGRE Social Tool.
Celebrating August Work Anniversaries!
Congratulations on your milestone and thank you for all of your hard work and dedication to The Masiello Group!
Check out the list of names below!
The Masiello Group Needs You!
We currently have openings for a Business Support Specialist in the offices listed below.
Help us spread the word...click the link below and please like, comment and share this post to your social accounts!
Does an unfinished or finished basement impact the value of a home?
If you're considering selling your home now or in the near future, you may be wondering if finishing your basement provides a good ROI as a value-added improvement. As a general rule, the answer is yes, but that does not mean that a finished basement is the best way to invest your limited home improvement dollars.
Don't forget to visit and subscribe to our YouTube channel for #RealEstate updates, company news, design & décor inspiration and much more! #ExpectBetter
It’s time for you to prioritize a quality education that will help you achieve your career goals while maintaining your license.
Give your career a boost from the comfort of your home with industry-leading Continuing Education courses that combine the convenience of online learning with state-by-state regulatory requirements. Enroll today to save 30% on all Continuing Education this month when you visit reiofne.theceshop.com and use the promo code BACKTOSCHOOL at checkout.
EASY 2-Step System for More Seller Leads!
It's a seller's market, and what better way to generate leads than to give someone a quick and easy way to find out what their home would be worth in this market if they decide to sell.
That's where the “What’s My Home Worth” (WMHW) tool on your agent website comes in.
STEP ONE - GET CUSTOMERS TO YOUR WMHW TOOL VIA EMAIL OR POSTCARD
Send a direct mail postcard.
Choose a direct mail audience you want to target and send a postcard or mailer inviting them to visit the What's My Home Worth tool on your website for an instant valuation.
There are great postcard options in TMGConnect in the e-Cards and Flyers section and in the BHGRE Greenhouse (Print Marketing Center). Search for Postcards.
Post a Message to Facebook
Grab an image to post to your website. We've created many different options for you to choose from. Here's just a small sampling of the graphics available:
When you go to that link above and find an image you want to use, click on the image (the image will then open up in a new window), and then click on the download button that looks like this:
Save the image to your desktop or somewhere else on your computer where you can easily find it again.
Go to your Masiello website, and find the page "What's My Home Worth" from your navigation bar -- it might be in the drop-down menu under the heading "For Sellers" (if you do not see this page, contact your Business Support Specialist or Marketing).
Click on that page. And once you're on that page, select the URL from the address bar and copy by either right-clicking and hitting copy, or by pressing the CTRL and C buttons on your keyboard.
Open Facebook and go to your Business Page. Find the field where you write a new post.
Enter some text about the tool - something like: "Wondering what your home might be worth in this market? Visit my website for a free valuation!"
Press the button to upload a photo. Find where you saved the photo earlier and click to upload.
Your followers will then see a post on your page that looks something like this:
STEP TWO - COOL TOOLS TO SEND TO THE POTENTIAL SELLER
When the leads start to come in (and they will!) you may find that the customer did not provide much more information than their address. Do not dismiss these leads simply because there's no contact information! You know someone at that address took the time to visit your website and enter their address, so they may very well be interested in selling their home. This may be an opportunity to send a direct mail piece or otherwise find a way to reach the homeowner to offer your services.
Here are some COOL TOOLS we offer that you can use when contacting the customer:
1. Let them know you have buyers in the wings with a REVERSE PROSPECTING REPORT
Prepare a Reverse Prospecting Report that showcases how many buyers are in our collective database who are searching for properties just like the subject property RIGHT NOW.
These buyers have signed up for email alerts and will receive a notification immediately when the customer lists their home with you and it hits the market.
More people are recognizing the importance of saving the planet, and companies are stepping up with creative ways to reduce our collective environmental impact. From products that promote a sustainable home to electric cars, it’s not hard to find ways to promote greener living while preserving the world’s resources for future generations. Reducing your environmental impact can also save you money, particularly if you choose to seek sustainable home ideas.
Don't forget to visit and subscribe to our YouTube channel for #RealEstate updates, company news, design & décor inspiration and much more! #ExpectBetter
The CE Shop's award-winning real estate education has everything you need to fulfill your CE requirements! Visit reiofne.theceshop.com and enter promo code CURRENT to save 30% on all CE courses this month.
