Stand Out in the Marketplace by Mastering the

BHGRE Distinctive Collection

Marketing Yourself as a Distinctive Agent

Order DC Business Cards

Update Your Website

Get a Lux BHGRE Designation

Post DC Content to your blog & social media pages

Order DC Signage and Riders

Luxury Staging Design Guide

Pre-Listing
Resources and Info

Understand What Qualifies for DC

Listing Presentation E-book

Listing Presentation Printable PDF

DC Presentation Box

Order Sample Postcards and Property Flyers from the Greenhouse (your Business Support Specialist can assis

Marketing Yourself as a Distinctive Agent

Submit listing to BHGRE via dash

Style Guide

E-cards, flyers and postcards

Marketing luxury real estate is both an art and a science. The Distinctive Collection by Better Homes and Gardens Real Estate® carefully blends the two, attracting high-end sellers and marketing to high-end buyers.

Sellers of distinctive homes expect your marketing program to be exclusive and to promote the uniqueness of their property by using distinctive branding and marketing tools.

What Qualifies for the BHGRE Distinctive Collection?

Listing price is within the top 10% according to the local MLS statistics for the past 12 months or above $450,000, whichever is greater.
Single-family dwelling* must represent exceptional style and quality, even if the price is within top 10% of MLS
Listing must include a minimum of 12 photos of professional quality (Minimum size: 1180 X 630 px)
First/primary photo needs to be of the home
Distinctive Collection lawn signage and marketing collateral pieces must be used in promotion.

* To-be-builts, facsimiles, vacant land and commercial properties do not qualify.

What Is the DC Submission Process?

Listing goes live in MLS and must be manually submitted to BHGRE for consideration (in dash, done by your Business Support Specialist)
- If live in MLS by 3pm, listing will be available in dash the following day
- If live in MLS after 3pm, listing may take an extra day to be available in dash
Listings are manually reviewed by BHGRE and may take 24-48 hours to be approved or rejected
- If rejected, agent will receive email from BHGRE with the reason(s) for the rejection

Pre-Listing Presentation Guide

A comprehensive guide to your marketing strategies for Distribution, Response and Measurement.

This guide is written in YOUR voice, which presents you as the luxury marketing expert.

Available in e-book and print versions

Consider getting high-quality print books as leave-behinds

Portrait Versions

E-Book (portrait) - http://online.anyflip.com/psay/nubl/
PDF portrait (Download/print/send) - https://dmgre.us/cdf/mvw8sh1

Landscape Versions

E-Book (portrait) - http://online.anyflip.com/psay/ddno/mobile/index.html
PDF portrait (Download/print/send) - https://dmgre.us/cdf/mvw906t

Customizable PowerPoint Versions:

DC Listing Presentation (Portrait) - https://dmgre.us/cdf/mvsbrb9
DC Listing Presentation (Landscape) - https://dmgre.us/cdf/mvsbz11

Wow Your Clients with a DC Portfolio Box

House all of your presentation materials in this beautifully crafted presentation box.Wrapped in luxurious faux-leather paper, this box features silver embossing, a magnetic closure, and a large pocket for holding all of your materials.

Purchase in the Greenhouse

If the above button does not work, You will need to log into the Greenhouse. Go to Marketing - Print Marketing - Print Marketing Center Click "Go to Print Marketing Center Once in the Print Marketing Center, scroll down to Apparel and Promo Click Distinctive Collection

Luxury Listing Style Guide

Click here for DC Logo Files
Colors:
- Gray:
  - Pantone 425
  - C-00, M-00, Y-00, K-75
  - R-95, G-96, B-98
  - Hex: #5f6062
- Green:
  - Pantone 376
  - C-54, M-00, Y-100, K-00
  - R-130, G-195, B-65
  - Hex: #82c341

Download from the Greenhouse

If the above button does not work,

You will need to log into the Greenhouse.
The BHGRE Difference
Brand Tiers
Distinctive Collection

Listing Headlines
Photography Tips
Staging Ideas

Where are DC Listings Marketed?

In addition to traditional websites that all listings are syndicated to, Distinctive Collection listings are shared with:

Newly redesigned Distinctive Collection website: BHGRECollection.com

DC listings also receive high value exposure to luxury buyers on well-known websites:

How Else Can Listings Be Marketed?

What Marketing Resources are Available?

Print and Digital Marketing pieces are available within the Greenhouse and TMGConnect

Greenhouse – Marketing – Print Marketing Center

TMGConnect – Customers – E-cards and Flyers

Branding
Yourself
as a
Distinctive
Agent

Customize Your Agent Website

Stock photos of luxury properties, incorporate DC blog articles

TMGConnect – Website – Site Design
and Modular Theme Editor

Watch for training on this coming soon!

Order Distinctive Collection Business Cards

Greenhouse – Marketing – Print Marketing – Print Marketing Center – Go to Print Marketing Center

Stand Out with a LuxBHGRE Designation

This program serves as the benchmark of luxury expertise for today’s real estate professionals.
These classes are offered several times a year, and always available as a paid learning plan on Be Better University

Content includes:
The Luxury Market • Developing the Power of You • Scrutinizing Your Luxury Market • Client Development • Working With Luxury Sellers • Now That You Have the Listing • The Ultimate Buyers Agent